Roku-owning stay-at-homers in the United Kingdom now have a new entertainment option. The streaming device maker has launched its free, ad-supported Roku Channel in the U.K. The channel offers access to more than 10,000 TV shows, movies, and documentaries.
The Roku Channel is available on Roku devices, as well as Now TV sticks and Sky Q set-top boxes via the dedicated Roku app. There isn’t any sign-in required or any profiles to set up when you first launch the app, so you should be able to begin bingeing immediately.
“With The Roku Channel we are making it easy for consumers to find great free entertainment and provide additional value to Roku users, Now TV device holders and Sky Q customers,” said Roku vice president of programming, Rob Holmes.
“Ad-supported viewing is one of the fastest growing categories on our platform and we are excited to meet the consumer demand for free TV.”
The Roku Channel, which launched in the United States in 2017, and now offers a browser-based player, live news offerings, a kids and family section, and the ability to subscribe to premium content providers, including HBO and Showtime. (Only the kids and family section is currently available in the U.K.)
For more information, visit the Roku website.
