The teen market continues to be an extremely strong one for Apple’s iPhone, as a recent survey by Piper Jaffray indicates more teenagers own an iPhone than ever before. The Apple Watch is also seeing possible rising market share, as teens are showing a strong intention to buy one.
Piper Jaffray’s most recent “Taking Stock with Teens” report determined 83% of teenagers have an iPhone, the highest level ever seen by the research firm in its research, a 1% year-over-year increase form 2018.
Teens are also showing a strong intention to purchase an iPhone the next time around, with 86% or respondents says they were planning to purchase Apple’s smartphone. This is the same result the firm saw back in the spring, and in last fall’s survey. While those number did not show growth for Apple, they do indicate Apple had managed to maintain its lead.
Meanwhile, Android saw an improvement from its Spring results of 9% to 10%.
“Overall, we view the survey data as a sign that Apple’s place as the dominant device brand among teens remains well intact,” wrote Piper Jaffray.
The Apple Watch also saw encouraging numbers in the survey, holding a 20% share among teens, with 23% intending to buy an Apple Watch in the next 6 months, a 1% increase from the spring. The second-place device in ownership was the Samsung Gear, which held a 2% market share among teens.
Piper Jaffray surveyed 9,500+ teens for the report.