Well-respected Apple industry analyst Ming-Chi Kuo said on Monday that the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max pre-orders have exceeded expectations, with demand for the iPhone 11 Pro and iPhone 11 Pro Max showing as particularly strong in the United States, thanks to Apple’s trade-in and financing options.
In a follow-up note today, Kuo says the iPhone 11 Pro and iPhone 11 Pro Max have combined to account for 55% of all pre-orders to date. If you have your calculator handy, it should show that the iPhone 11 has therefore accounted for 45% of pre-orders.
Kuo notes that the sales of this year’s OLED display-equipped models are “better than last year.”
While the iPhone 11 is so far the best-selling model of the 2019 iPhone lineup, it appears that Apple’s used iPhone trade-in program, along with monthly installment plans through the iPhone Upgrade Program may be tipping the scales in the favor of the more expensive Pro models when consumers are able to spread the payments out over two years.
It should be noted that Apple no longer shares iPhone pre-order figures, and has never announced sales figures on a model-by-model basis. Kuo doesn’t specify how he comes to his figures, but Apple’s online shipping estimates are likely one factor.
