Apple today unveiled the iPhone 11 Pro and iPhone 11 Pro Max, a new “pro” line for iPhone, designed for “advanced performance for users who want the very best smartphone”
Apple says the devices sport a new Super Retina XDR display, offering the brightest display ever in an iPhone. A new A13 Bionic chip powers the handsets, offering increased performance while also offering extended battery life.
The iPhone 11 Pro lineup offers a new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering what Apple says is the highest quality video in a smartphone that is great for shooting action videos.
The iPhone 11 Pro and Pro Max have a textured matte glass back and polished stainless steel band, and both are available in four colors, including midnight green, space gray, silver and gold. The handsets will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20.
Apple says the new Pro models feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and soda
Both handsets boast a new custom-designed OLED Super Retina XDR display, offering an immersive HDR viewing experience for movies and other high-definition video with up to 1,200 nits brightness. The screen offers wide color support with system-wide color management and True Tone.
Improved display power efficiency contributes to the iPhone 11 Pro’s improved battery life. (The iPhone 11 Pro offers up to four more hours of battery life in a day than iPhone XS, and the Pro Max offers up to five hours more than iPhone XS Max.)
Haptic Touch takes the place of 3D Touch this time around, providing shortcuts for tasks directly from the Home screen.
The new devices are powered by the A13, which Apple says is the fastest chip ever in a smartphone. The A13 boasts an up to 20% faster CPU and GPU than the A12. The A13 Bionic offers a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second.
The Pro’s new triple-camera system offers all-new Ultra Wide, Wide and Telephoto cameras. Each camera in the triple-camera system records 4K video with extended dynamic range and cinematic video stabilization.
With a wider field of view and large focal plane, the Ultra Wide camera is said to be great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly.
The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise.
The new camera system allows taking Portrait mode photos with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos.
iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space gray, silver and gold starting at $999 and $1,099, respectively. Customers can also get iPhone 11 Pro for $24.95 a month or $599 with trade-in and iPhone 11 Pro Max for $29.12 a month or $699 with trade-in from apple.com, in the Apple Store app and Apple Stores. iPhone 11 Pro and iPhone 11 Pro Max are also available through Apple Authorized Resellers and select carriers (prices may vary).
