Prominent Chinese retailers are reducing the price on Apple’s iPhone XR and other models in the iPhone lineup by as much as 20%, in an attempt to spur sales in the face of iPhone sales weakness in the region. Discounts for the devices have been rare, until now.
9to5Mac reports that leading resellers JD.com and Suning have cut the sales prices of iPhone 8, iPhone 8 Plus, and XR models by about 20%. Apple has not posted similar price cuts on its website.
JD.com has reduced its price for the iPhone 8 to 3999 yuan, which is around 20% less than what the device is selling for on Apple’s own website.
Meanwhile, the Suning website lists the price of the iPhone XR as 5399 yuan (approximately $787 USD), which is around 17% less than the normal retail price of 6499 yuan.
It is believed that the price drops have been okayed by Apple. The Cupertino device maker is expected to announce significant declines in iPhone revenue later this month. The company is blaming economic weakness in China as a major reason for the decline in sales.