Apple on Friday shared a new ad for the iPhone XS Max entitled “Growth Spurt.” The ad promotes the “maximum” screen of the new 6.5-inch handset.
The minute-long promo shows iPhone XS Max users taking photos of their pets, their snacks, a golf ball, a fish, a woman, a toddler, and much more, only to see the photo subject grow to an enormous size.
AdWeek reports the ad was directed by John Hillcoat, who also directed Cannes Lions-winning film Corazón. The song in the video is “Catch My Breath” by Confidence Man.”