Apple is pushing to increase paid iCloud storage subscription upgrades by promoting free 1-month trials of 50GB, 200GB and 2TB plans to customers who have reached their storage limit on the free 5GB tier.
Apple is advertising free one month trials of its premium iCloud storage plans to Apple device owners not currently paying for a subscription and who have reached their 5GB limit.
When these users attempt to perform an iOS device backup, a pop-up message appears promoting the step-up 50GB plan. A similar notification without mention of the free trial has long been part of iOS.
The notification reads:
“You do not have enough space in iCloud to back up your iPhone. A 50 GB plan gives you plenty of space to continue backing up your iPhone. Your first month is free and it’s just $0.99 each month after.”
Users that tap on the large blue button that reads “Get 50 GB Free For 1 Month” are taken to “Change Storage Plan” under their device’s iCloud settings.
Users are then given the opportunity to upgrade to a 50GB, 200GB and 2TB plan for one month. Just as with an Apple Music subscription free trial, the selected storage plan will automatically renew at its regular monthly fee of $0.99, $3.99, or $9.99, respectively. (All prices are USD.) Subscription can be cancelled at any time during the free trial to avoid charges.
Despite user’s ever-increasing storage needs since then, the 5GB storage tier has remained as Apple’s free offering since it’s debut in 2014. The company has made a few changes in its paid offerings over the years. Last year the Cupertino firm got rid of its 1TB plan, while reducing the price for its 2TB tier.