The WordPress Essentials Lifetime Bundle offers 4 complete training courses that will have you well on the way to mastering WordPress.
WordPress Course
Pull Your Business, Organization, or Project Onto the Web
WordPress powers nearly half the world’s websites, making it the single most important web platform. In this hands-on course, you’ll follow along with the instructor as you build an actual website. By course’s end, you’ll have a firm understanding of WordPress, and a fully-functional site.
- Access 10 units of study & 8 hours of course content 24/7
- Install & setup a WordPress site from scratch
- Learn how to host a website, pick a domain & about hosting services
- Discuss organizing, designing, & structuring your website
- Discover essential WordPress plugins
- Understand the basics of managing SEO, social media, user comments, web analytics, forms & e-commerce
Effective Copywriting
Create Head-Turning, Compelling Copy That Works
Copywriting is an essential component to building a brand. Many businesses may outsource their copy to ad agencies, but if you’re small and growing, this may not be such a cost-effective measure. A better option would be handling your copy needs in-house, and this is the foundational course to start you off on the right foot. If you’re looking to take on copywriting as a career, this course will make sure you the skills to succeed. With an all-encompassing examination of what makes good copy and exercises to help you practice, you’ll soon be getting any brand the attention it deserves.
- Access 10 units of study & 5 hours of content 24/7
- Learn how to think like a copywriter by focusing on your audience
- Understand how to get the right headline & perform the Ogilvy acid test
- Write copy that converts to sales
- Refine & hone your copy
- Learn the most powerful words in the English language
Basic Programming for Marketers
Supercharge Your Digital Marketing Skills & Become a Technical Marketer
The marketing world is becoming more and more digital, making it important for marketers to keep up with digital and programming trends. This course will put you on even footing the next time you talk with a developer, understanding how web tech works and how digital marketing processes can reasonably be achieved. If you work or are aspiring to work in marketing, this course will put you one step ahead.
- Access 6 units of study & 4 hours of course content 24/7
- Learn how web tech works so you can discuss it more intelligently w/ developers
- Understand how apps, software, & programs are built
- Access common programming languages like Python & learn how to script w/ it
- Add new libraries & functionality to your system
- Share & download code using Git & Github
Introduction To Web Development
Add to Your Digital Skill Set By Building Your Own Website
Not quite sure how websites actually work? You’re not alone. This course, however, will show you the basic building blocks of websites and how they work. You’ll come to grips with the two most fundamental web development languages, HTML and CSS, and learn basic design and build principals. You’ll even learn how to host and run your own site. If you’re curious to know more about web development, here’s where to start.
- Access approximately 6 hours of course content 24/7
- Learn the different elements of a website & how to access them
- Understand the proper semantic structure of HTML
- Discover HTML tags, lists, & how to embed media
- Explore the various properties of CSS to better display your HTML
- Master the box model of CSS
