DVD and Blu-ray rental kiosk king Redbox is taking another run at internet video streaming incumbents Netflix and Hulu, with Redbox On Demand.
In addition to renting and purchasing at kiosks, Redbox customers now have the option to rent or purchase for streaming. Purchased content can be downloaded, perfect for offline, on-the-go watching. As consumers continue cutting the cord and abandoning costly cable subscriptions, On Demand offers an à-la-carte solution with the instant gratification that today’s consumers also crave.
“Redbox customers have asked, and today we’re delivering an On Demand option that offers them the best of both the physical and digital worlds,” said Galen Smith, CEO of Redbox. “Redbox provides our customers with choice – the value they want and expect from our kiosks, the instant gratification of On Demand rentals and purchases, and the availability of new-release content, all without monthly subscription fees.”
Redbox on Demand is available via iOS, Apple TV, Android, and streaming devices such as Chromecast, Roku, and LG and Samsung Smart TVs.
The service offers many of the same new-release movies available at the company’s rental kiosks, and also include a growing collection of hit movies and TV shows for rental or purchase On Demand.
“The newest-release movies are not available in subscription streaming services,” said Ash Eldifrawi, Chief Marketing and Customer Experience Officer at Redbox. “Redbox’s stronghold on new releases has played a big factor in our ongoing relevance to consumers who crave the latest content.”
Pricing for new-release On Demand rentals start as low as $3.99 for 48-hour VOD rentals and $9.99 for EST transactions.
Apple device owners can download the Redbox On Demand app for iOS and tvOS devices in the App Store. [GET IT HERE]
