Apple on Tuesday announced Isabel Ge Mahe, vice president of Wireless Technologies, has been named the Cupertino firm’s vice president and managing director of Greater China, reporting to CEO Tim Cook and COO Jeff Williams.
Apple says the Shenyang, Liaoning-born Mahe – who led Apple’s wireless technologies software engineering teams for nine years, as well as overseeing engineering teams developing Apple Pay, HomeKit and CarPlay – will provide leadership and coordination across Apple’s China-based team.
“Apple is strongly committed to invest and grow in China, and we are thrilled that Isabel will be bringing her experience and leadership to our China team,” said Tim Cook, Apple’s CEO. “She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
Mahe has worked closely with Apple’s R&D team and carrier partners to develop new China-specific features for iPhone and iPad. Most recently, she assisted in the development of such iOS 11 features as QR Code support, SMS fraud prevention and enabling the use of a phone number as an Apple ID.
Mahe is fluent in Mandarin, and holds Bachelor and Master of Electrical Engineering degrees from Simon Fraser University in British Columbia, as well as an MBA from the University of California, Berkeley.
Isabel is scheduled to assume her new Shanghai-based role later this summer.
