Apple has announced the release of a new hardbound book, “Designed by Apple in California,” chronicling 20 years of Apple design. The new tome includes 450 photos of past and present Apple products, covering products ranging from the 1998 iMac to 2015’s Apple Pencil.
The book, which is dedicated to late Apple co-founder Steve Jobs, is a linen-bound hardcover edition, available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink.
The edition was developed over an eight-year period, and is published by Apple. The book contains photos shot by photographer Andrew Zuckerman “in a deliberately spare style.”
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
The book’s foreword is written by Ive, and in it, he explains what he feels the book is about:
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.
“Designed by Apple in California” will be available beginning tomorrow, Wednesday, November 16, in two sizes and prices. Small (10.20” x 12.75”) is available for $199 (US), while the large (13” x 16.25”) version goes for $299 (US).
The book is available from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US. The book is also available in select Apple Stores in the U.S. and internationally.
*”Designed by Apple in California” is available at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney.
In the United States: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Road in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
