You always feel pretty damn smug when you whip out your iPhone at the cashier and use Apple Pay to pay for that $10 Chablis and can of Ranch-Sriracha Pringles, don’t you? Baby, you ain’t seen nothin’ yet!
In what is claimed to be the largest-ever transaction made with Apple Pay, a customer used their fingerprint to authorize the purchase of a 1964 Aston Martin DB5 priced at over $1 million.
In what is believed to be the largest in-app purchase ever made by someone other than a small child, a classic car collector paid for the purchase of a 1964 Aston Martin DB5, valued at $1 million via an Apple Pay in-app purchase. British automobile auction house Coys of Kensington made the announcement this week.
Coys says the vehicle – which is like the one featured in the James Bond film, “Skyfall” – was also the first car ever sold via social media. The transaction was completed using the Vero app.
The right-hand drive vehicle is a silver birch model with red leather trim, leading to the high value of the vehicle. It has been fully restored from bumper to bumper, including a rebuilt engine, and suspension & gearbox overhauls. The DB5 had sat in dry storage for 20 years prior to its restoration.
The buyer, who prefers to remain anonymous, Saw the vehicle in person at the Mondial de L’Automobile Paris Motor Show, then placed the buy order, paying with Apple Pay through the Coys profile on Vero.
“He was overjoyed to see the car of his dreams and didn’t want to lose it,” said Coys Chief Executive Chris Routledge. “He was keen to quickly get in front of the queue, so a few days later he hit the ‘Buy Now’ button on Vero to guarantee the purchase, leaving two other collectors disappointed in his wake.”
All is not lost for other Apple Pay-using car collectors, as a Ferrari Daytona valued at £800,000, and a Ferrari Dino 246 previously owned by Led Zeppelin manager Peter Grant priced at £400,000 are still available, ready to be yours with a single tap, via Apple Pay.
