Fitness wearables and smart home products maker Misfit has been named the official activity tracker of runDisney and ESPN Wide World of Sports Complex at Walt Disney World Resort. The new agreement with Disney means Misfit is the presenting sponsor of the 2016 Wine & Dine Half Marathon Weekend (Nov. 3 – 6) and an official sponsor of the seven other runDisney events held at Walt Disney World Resort and Disneyland Resort.
“Misfit aims to motivate individuals and families everywhere to stay active and have fun doing it,” said Preston Moxcey, General Manager of Misfit. “Our relationship with runDisney and ESPN Wide World of Sports Complex provides incredible opportunities to share fitness inspiration with friends and loved ones, and we’re so excited to be a part of it.”
To mark the deal, Misfit is launching a sweepstakes where the grand prize is a trip for two to the 2016 Disney Wine & Dine Half Marathon Weekend. Winners will enjoy race entries, access to the post-race party held at the Epcot International Food & Wine Festival, accommodations and more. The sweepstakes launches August 8th, so be sure to visit misfit.com/sweeps when it launches. Misfit will also be giving away prizes across all of its social media channels during the sweepstakes period.
