Well respected market research company J.D Power has published the results of their 2016 Smartwatch Device Satisfaction Report, and the Apple Watch ranked number one in customer satisfaction.
MacRumors reports Samsung came in second, but ranked number one in the related fitness band category.
The reports measure overall satisfaction with smartwatches among customers who purchased a smartwatch device within the past 12 months and satisfaction with fitness band trackers among customers who purchased a fitness band device within the past 12 months. Each report examines satisfaction across 11 factors:
- Smartwatches (listed in order of importance): ease of use; comfort; battery life; phone features; price; strength/durability; display size; styling/appearance; reliability; apps available; and customer service
- Fitness band trackers (listed in order of importance): reliability; strength/durability; ease of use; battery life; price; variety of features; comfort; styling and appearance; display size; apps available; and customer service
Satisfaction is calculated on a 1,000-point scale.
“Both the wearable fitness tracking device and smartwatch marketplaces are evolving as more and more brands are offering updated devices with new features and services,” said Kirk Parsons, senior director and telecom, media & technology practice leader at J.D. Power. “However, it is important that device manufacturers focus on offering a product that is reliable at a price that is perceived as good value based on its features. Those that do so early in the game may improve their opportunity to increase satisfaction, customer loyalty and repurchase intention.”
Apple Scores 852 for Top Ranking
Apple ranked with a satisfaction score of 852 out of 1000, and a five out of five Power Circle rating. Samsung’s totals were and 842 satisfaction score, with a two out of five Power Circle rating. Sony, Fitbit, and LG rounded out the top five smartwatch manufacturers with scores of 840, 839, and 827 respectively.
J.D. Power and Associates has conducted their highly-respected customer satisfaction surveys for automakers, airlines, technology brands, and more since 1968.
