T-mobile held an un-Carrier 11 event today, hosted by bombastic CEO John Legere. Legere announced a new round of customer perks, which include a new “T-Mobile Tuesdays” app which will offer weekly free perks, customer stock options, and fee in-flight Wi-Fi on domestic flights.
In another unprecedented first, Legere introduced Stock Up™, a first-of-its kind program that could turn millions of T-Mobile customers into T-Mobile owners—something no other publicly traded company has done before. The Un-carrier is offering a FULL share of T-Mobile US (TMUS) common stock to millions of existing and new customers. And customers can grow their ownership up to 100 shares a year by doing what they’re already doing—recommending T-Mobile.
T-Mobile’s new T-Mobile Tuesdays app, which is available now, will offer freebies to customers every Tuesday, starting tomorrow, June 7, 2016. Perks will include free food, movie tickets, ride sharing credits, and much more.
Tomorrow’s freebies will include free Wendy’s Frosties and a ticket to the new movie Warcraft. There will be weekly giveaways for trips each Tuesday, with tomorrow’s consisting of a raffle for a Warcraft viewing party with a party bus that can accommodate 40 friends. You get extra rewards for sharing all of this via social networks, NATCH!
The free T-Mobile stock offers gives a share of stock to every primary account holder, and customers who switch to the Magenta network form any other carrier. Each customer who lures another customer to T-Mobile will get an additional share. Customers can grab up to 100 shares of stock per year. To reward longtime customers, those who have been with the carrier for more than 5 years will get two shares of stock per referral until 2017.
Customers can claim their share of stock beginning Tuesday, via the T-Mobile Tuesdays app. The app will walk them through the brokerage process.
The final Un-Carrier 11 perk is a full hour of free GoGo in-flight Wi-Fi for T-Mobile customers for every domestic flight they’re on. Texting on GoGo is still free for Un-carrier customers for the entire flight—but T-Mobile’s beefing it up with free in-flight messaging on iMessage, Google Hangouts, WhatsApp and Viber.
T-Mobile and their CEO, John Legere have been working to disrupt the wireless industry for quite awhile, and Monday’s announcements are just the most recent moves they’ve made.
