Taylor Swift is featured in another ad spot for Apple Music, this time Ms. Swift is shown getting ready for a night out on the town. While she prepares, she puts on an “Activity Playlist” called “Getting Ready to Go Out.” Swift tweeted the new spot earlier this morning.
At the beginning of the video, Swift navigates to a collection of songs under the “Jukebox Hits: 00s Alternative Rock” playlist and chooses Jimmy Eat World’s song “The Middle” as her background music. She mentions that she “used to listen to this in middle school” and begins lip syncing the lyrics in front of a mirror.
https://twitter.com/taylorswift13/status/722034150329331713
The ad spot ends with a tagline saying Apple Music has “every song for every moment,” and reminds viewers Apple Music offers a three-month trial subscription for new members.
The ad is the second Apple Music spot featuring Ms. Swift. She appeared in another ad which showed her getting ready to start a treadmill workout session by selecting just the right workout-related playlist from Apple Music. She navigates through the service’s recommended “Activity” playlists, until she decides on the “Running” category, and a playlist called “Gymflow,” which kicks off with Drake & Future’s song “Jumpman.” She gets a little too into the music, and slapstick comedy ensues.
