If we’d seen this on April 1st, we’d know it was a joke, but… Spanish mattress maker Durmet is promoting a mattress that acts as an infidelity detection system. The mattress allegedly has motion-detection sensors built-in to the springs, that alert you via your smartphone to any, um, bouncing motions taking place on the mattress while you’re away.
Just for the sake of marriage and loving relationships, we truly want to believe this is a joke, merely intended to promote the company’s standard mattresses. We’d like to think that when potential mattress customers go to the store to check out bedding they’re more concerned with comfort and support, not its ability to snitch on an unfaithful spouse.
Re/code says the company promoting the mattress is for real, and has been in business since 2012. The website for the product, the “Smarttress,” strikes us as overwrought, as does the accompanying YourTube video. So hopefully this is just a stunt, perhaps to promote the mattresses actual sleep tracking features? (Fingers crossed.)
Here is the promotional video, complete with vaguely Iron Man-like musical accompaniment. (Which, considering Tony Stark’s record between the sheets, is a good musical choice, we suppose.) The video is relatively safe for work. It depends on how you feel about PG-13 level boinking scenes.
The video makes note of a number of tongue-in-cheek app “measurements” that do tend to make us believe this is a promotional stunt, because some of these stats would just make you feel all that much worse about having a cheating spouse. (I mean really, it offers a “speedometer,” as well as an “intensity and impact per minute” reading?)
Company spokesperson Antonio Muiño said Durmet is, indeed, a real business and has been making sleep-related items since 2012. It has 10 employees who produce around 70 mattresses per day. He credited the “infidelity crisis” angle to the company’s advertising agency, Grey Spain.
He said Durmet has received several requests from potentially interested buyers but declined to share the exact number. The first smart mattresses are “still in the manufacturing process,” Muiño added.
You have to give Durmet credit, they’re giving it their all, as the video below shows a video of the mattress being “tested” at a public event in Madrid.
The very first mattress that makes your body relax by night and you mind by day, when you’re not at home. Smarttress sends an alert to your mobile phone whenever someone is using your bed in a questionable way.
Durmet is taking email addresses from those interested in finding out more about the mattress, so we’ll see what we receive from the firm. (Or for you side sleepers, the not so firm.)
The Smarttress will reportedly be priced around $1,750 when it becomes available. Which seems a little dear to us. That’s enough to buy a few webcams, and a down payment on a divorce, with a few bucks left over to buy an um, “unused” mattress after your cheating spouse moves out.
The Smarttress app is already available for Android in the Google Play store, and is said to be coming soon for iOS devices.
