A report from the Financial Times claims Apple’s relatively new Apple Music service has over 10 million subscribers in its first six months. If true, that is quite the feat, as it took rival Spotify six years to hit that number.
The report of the 10 million subscriber milestone comes less than three months after Apple reported 6.5 million paid users for the service in October. Over the weekend, Spotify told Business Insider that it experienced its fastest subscriber growth ever in the second half of 2015. However, the service did not furnish exact subscriber numbers.
AppleInsider notes the report cited music industry analyst Mark Mulligan of Media Research as saying that Apple had “the potential to be the leading music subscription service sometime in 2017,” given its rapid growth rate.
Apple entered the streaming music service on June 30 alongside the debut of iOS 8.4, offering the service to iOS users via a built-in app, and to Mac and Windows users as part of an update to iTunes. Apple began offering an Android app for the service in November.
Apple Music offers access to Apple’s huge iTunes music library, Beats 1 Radio, human-curated playlists, and more. The service’s monthly fee runs $9.99 for a single user, and $14.99 for a family plan with up to six users.
