Kantar Worldpanel ComTech released new data on Q2 2015 global smartphone sales this week, and it shows the iPhone increasing its marketshare in every country surveyed, excepting the United States, where its share slipped by 2.3%.
Apple iOS returned to growth across all of Europe’s ‘big five’ markets [of] Great Britain, Germany, France, Italy, and Spain,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.
iPhone buyers surveyed indicated four main factors that contributed to their decision to purchase an iPhone:
“Although screen size has grown in importance as a purchase driver since the launch of the iPhone 6 and 6 Plus, iOS buyers are generally driven by a wider list of factors, such as phone reliability and durability, as well as the quality of the materials.”
Fortune reports that Android buyers were more price sensitive, listing price as the biggest factor for their buying decisions. 43% said “a good deal on the price of the phone” was their main reason for buying an Android phone.
Strategy Analytics reported in July that while Apple’s share of global sales was only 20%, its share of the smartphone profits was a whopping 92%. This, while the iPhone’s global market share climbed 8.2% to 10.9%.
