The Wall Street Journal reports that Samsung is planning on moving up the launch of the Galaxy Note 5 by one month, in order to avoid getting lost in the hubbub over the launch of Apple’s “iPhone 6s” in September.
The South Korean handset maker will reportedly unveil the next Galaxy Note in mid-August instead of announcing the smartphone at the IFA Berlin trade show in early September as it has done for four consecutive years.
Apple stole much of the Galaxy Note 4’s attention when it debuted the iPhone 6 and iPhone 6 Plus on September 3 last year, a mere six days after Samsung had announced its device. Samsung is apparently looking to avoid the same fate for its Galaxy Note 5 this year.
While the Samsung’s Galaxy Note 4 announcement preceded the iPhone debut by a week, the device did not actually hit shelves until well after Apple’s iPhone 6 Plus.