It’s been just about a year since car maker Bentley used iOS devices to shoot a promotional “documentary” about its luxury car brand. Now, the automotive company has returned to iOS devices to film a spot commemorating the Saville Row Bespoke exhibition in Washington D.C.
Officially part of Bentley’s “Intelligent Details” series, the latest commissioned film focuses on four major houses on Savile Row, each of which created a bespoke driving jacket for the storied UK automaker. The film and a behind-the-scenes video were posted to Bentley’s YouTube account on Thursday.
The short documentary promotes “Savile Row and America, a Sartorial Special Relationship,” the exhibition by the Savile Row Bespoke Association tracing the connection between America and the English street famously known for bespoke tailoring. The exhibition, held at British Ambassador to the U.S. Sir Peter Westmacott’s residence in Washington, D.C., runs May 14 and 15. Bentley is a main sponsor.
Much as they did with the 2014 video, Bentley worked with filmmaker Austin Reza, who used many of the same techniques as last year, but using updated hardware and software, which included: the iPhone 6 and iPhone 6 Plus, a MoVI M5 stabilized camera system, a BeastGrip Pro to mount professional lenses and filters, and an anamorphic lens from Moondog Labs. The software used for the project was once again FiLMiC Pro.
More details are available in the video below.
