The recently announced HBO Now subscription channel has gone live on the Apple TV as of Tuesday. The new channel allows viewers to stream all of HBO’s original content.
The new channel hits Apple’s set-top streamer just in time for the season premiere of the hit HBO series Game of Thrones on April 12, and users who sign up for the $14.99 per month streaming service during the month of April will receive their first month of service free.
“HBO NOW is the next phase of innovation at HBO,” said Richard Plepler, Chairman and CEO, HBO during his appearance at Apple’s March media event. “With this new partnership, a natural evolution for the network, we have access to millions of Apple customers who are used to getting their favorite apps immediately. Now, they can do the same with an HBO subscription.”
