It is estimated that there were nearly 1 million Apple Watch pre-orders placed in the U.S. on April 10, the first day pre-orders for Apple’s wearable were available. Slice Intelligence estimates 957,000 preorders were placed.
The digital commerce tracking firm claims that nearly two-thirds (62%) of customers purchased the Apple Watch Sport, with the 42mm Space Gray case being the most popular model sold on the first day.
Those sales projections are based on e-receipt data from 9,080 online shoppers that opted-in to allow their inboxes to be tracked for mail receipts.
“Slice Intelligence estimates that 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, the first day the watch was available for sale. According to ereceipt data from 9,080 online shoppers, each Apple Watch buyer ordered an average of 1.3 watches, spending $503.83 per watch. Those ordering an Apple Watch Sport spent $382.83 per watch and those ordering the Apple Watch spent $707.04.”
The report notes that 71% of Apple Watch pre-orders were for the larger 42mm case, while 32% of aluminum Sport Watch customers opted for the smaller 38mm version, compared to 24% of the stainless steel Watch buyers.
Slice reports 40% of pre-orders were for the Space Grey Apple Watch Sport, 34% opted for the silver stainless steel Apple Watch, silver aluminum Apple Watch Sport at 23% and space black stainless steel Apple Watch at 3%. The report did not mention Apple Watch Edition pre-order numbers. Quartz claims the uber-expensive gold model did not account for enough orders to be included in the report.
Slice Intelligence also shared band pre-order results, citing the black Sport band as the most popular option among buyers, with 28% of pre-orders, followed by the steel Milanese Loop at 25%, the Link Bracelet (14%), black Classic Buckle (12%) and white Sport band (8%).
Slice did not provide data for other Apple Watch pre-order countries, including Canada, Australia, United Kingdom, Germany, France, Japan, China and Hong Kong.
It should be noted that these numbers are based on a small sampling, and the data was limited to the United States. Apple has yet to provide official sales figures.
