The NBA’s Cleveland Cavaliers have joined numerous other sports teams who are sending out location-aware notifications to their iPhone-using fans via Apple’s iBeacon Bluetooth technology.
The team announced today that the notifications (pictured above) will be sent to fans through the official Cleveland Cavaliers app. YinzCam, Inc develops the app and is using Gimbal Bluetooth beacon hardware at the Cav’s Quicken Loans Arena to get the job done.
The team will be sending out reminders, promos, and video content to fans via the app.
The opt-in notifications will include the following:
- Welcome messages and exclusive video content for fans as they enter and explore different areas of the arena
- Exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video highlights, viewable when fans pass the display of the original hardwood classic court from the Richfield Coliseum
- Promotional incentives and giveaways to fans who attend games
- Reminders about game times and to pick up 50/50 raffles tickets when volunteers are close by
- Fan-controlled privacy with up-front opt-in, so engagement is only on the terms the fan wants
Major League Baseball was one of the first sports organizations to adopt iBoeacon technology for use in their ballparks, sending location specific information to their fans. The Golden State Warriors became the first NBA team to use the devices, and have since been followed by several others.
The Cleveland Cavaliers app is available FREE for the iPhone in the App Store. [DIRECT LINK]
