Athletics clothing maker Under Armour has acquired popular health-tracking service and iOS app MyFitnessPal in a deal worth $475 million.
Under Armour announced this week that it has acquired San Francisco-based MyFitnessPal for $475 million. The health and nutrition service, which has a widely used iOS application, boasts more than 80 million registered users.
MyFitnessPal joins Under Armour’s existing lineup of apps, which includes MapMyFitness, Map My Run, and open fitness tracking platform Endomondo, which was acquired by Under Armour earlier this week for $85 million.
The MyFitnessPal “Calorie Counter & Diet Tracker” app is currently the No. 1 free download in the Health and Fitness section of the iOS App Store.
“Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles,” said Kevin Plank, chairman and CEO of Under Armour.
MyFitnessPal is available FREE for the iPhone in the App Store. [DIRECT LINK]
