Apple’s iOS was still the undisputed leader in mobile ad revenue in 2014,capturing 51.67% of ad revenue, and 27.18% of traffic during the fourth quarter, closing out 2014 as the leader in dollars earned. Android settled for second, with a 41.20% share, despite commanding 62.69% of all traffic among mobile operating systems.
Android may have expanded and taken the lead in traffic, but iOS retained its solid lead for revenue generation and monetization. Apple’s tenacious grip on revenue generation is driven to a large extent by its favorable market position in western markets, such as the United States, Germany and the United Kingdom. In these markets, rich media and video advertising are more common and the high volume of mobile application usage (vs. mobile browsing) drives a robust user acquisition market.
The numbers drop way off after Android, with BlackBerry, Symbian and Windows each accounting for around 1% or less in traffic and revenue during the fourth quarter.
Social networking, music, video & media, and games continue to be the key categories of mobile media consumption.
(Via MacRumors)
