Apple’s latest television commercial highlights the iPad Air 2, demonstrating the filmmaking process using apps and accessories for Apple’s latest tablet.
The minute-long spot, aptly titled “Make a film with iPad,” was shot entirely on iPad Air 2 and throws a spotlight on student filmmakers attending the Los Angeles County High School for the Arts, who scripted, shot and edited three separate projects using iPad hardware provided by Apple.
The ad shows snippets of the student’s productions, intercut with behind-the-scenes footage. The action all plays over audio exceprts from Director Martin Scorsese’s 2014 commencement speech to the NYU Tisch School of the Arts.
“For your work, for your passion, every day is a rededication,” Scorsese says. “Painters, dancers, actors, writers, filmmakers, it’s the same for all of you, for all of us. Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school. So, let the learning continue.”
The ad also features a number of iPad apps, including Final Draft Writer, FiLMiC Pro, VideoGrade, and Apple’s own GarageBand app, which was used to edit audio captured via the Apogee MiC for the iPhone, iPad and Mac.