The Wall Street Journal has taken a look at the early results of Apple’s October introduction of Apple Pay, their new electronic payments service. The reports finds there is strong momentum behind the service, with a key sign of interest the uptick in retailer interest in wireless readers for point of sales systems.
Harbortouch has offered free wireless readers to its retailer clients since 2012, and in the month following the Apple Pay launch 68 percent of client orders asked for the readers supporting wireless payments. As of August of 2013, only 22 percent of its clients had installed such readers in their stores.
“It’s like night and day,” said Brendan Lauber, Harbortouch’s chief technology officer. “Now, merchants are actively coming to us and asking how to support this.”
The WSJ article also looks at the rate of public acceptance for the new payments service, noting that Apple Pay now supports cards representing approximately 90 percent of the credit card purchase volume in the United States.
We hope to hear more details about Apple Pay’s first few months of existence during Apple’s financial results call tomorrow, January 27.
