The Bank of America has released its Q4 2014 earnings report, which includes numbers for customer adoption of Apple Pay. The bank says almost 800,000 customers are currently enrolled in Apple Pay, adding approximately 1.1 million cards to the service since its launch in October 2014.
Bank of America was a launch partner for Apple Pay, and the institution has continued to promote the mobile payments system in its television and online ads.
In other Apple Pay-related news, California-based supermarket chain Save Mart has announced that it is rolling out Apple Pay to all 217 of its Northern California and Nevada locations. The company operates there under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx banners.
“Expect new things in our stores this year—the first of which is Apple Pay. We are working diligently to transform the shopping experience for our customers and this cutting-edge technology will help to speed them through checkout,” explained Nicole Piccinini Pesco, Co-President & Chief Strategy and Branding Officer. “Accepting Apple Pay provides shoppers a secure and private way to pay for their groceries and we’ve added support for this new mobile payment method solely for their benefit and convenience.”
Apple Pay has proven popular in the U.S. following its October debut, quickly grabbing 1% of all digital payment dollars in the month of November. While Apple Pay is currently only available in the United States, the company has plans to expand to other countries, reportedly readying a Canadian launch of the service for early 2015.
(Via MacRumors)
