It appears that Apple has given away its last freebie music track via its weekly iTunes Single of the Week promotion. The promo, which has run some 11 years, hasn’t made an appearance in the iTunes Store this week.
As noted by Business Insider, a member of the Apple discussion forums claims an Apple support employee informed him the company decided to drop the weekly promotion.
“I contacted iTunes Support and they told me the decision was made to drop the free Single of the Week. Seems they don’t want people browsing the Store anymore. I told them that the free single each week got me to the Store and I usually bought a few songs. Now, there’s less reason to go. They’ve stopped the free single in other countries too.”
Apple began offering the “Single of the Week” promotion back in 2004. Apple also offers an “App of the Week” promotion in its App Store, which appears to be alive and well.
While the end of the promotion is still unverified by Apple, it does come close on the heels of Apple’s move to cancel its annual “12 Days of Christmas” iTunes store giveaway.
We’ll keep you posted if we receive official word about the program’s demise.
