On February 2, Apple retail store employees will give up their current red shirts and go back to familiar, yet slightly different, blue togs.
Starting Feb. 2, customers walking into an Apple Store may notice something a little different as employees are expected to wear newly designed crew neck or polo shirts in a familiar shade of blue, but with repositioned and resized white Apple logos.
The new shirts, as seen above, were shown in a company email that AppleInsider got their hands on. The change appears to be part of Apple SVP of Retail Angela Ahrendts plan to shake up Apple Retail Store operations.
Ahrendts, who came on board Apple last year, was formerly the CEO of fashion company Burberry, so it shouldn’t come as a huge surprise that she’d want to put her own touch on Apple employee fashions.
The new policy, tagged as “Back to Blue… But All New,” will allow employees to wear either a crew neck or polo shirt in the dark blue hue. Both styles will be available in long and short sleeved versions. Initially, employees will be given one short sleeve version of each style.
The new shirts will be made of “finer cotton,” and use 10 percent recycled materials. The Apple logo will be smaller than it is on current designs, and will be “centered over the heart.”
Employees will be allowed to layer white long sleeved shirts underneath the blue togs, but no decision has been announced regarding jackets and fleece pull-overs which many workers prefer when working in Apple über-air conditioned stores.
