Apple has today raised the price for apps in the App Store in all countries within the European Union, Norway, Russia, and Canada. The app price hikes come alongside product price hikes in Brazil. The price increases are due to shifting currency exchange rates and tax increases in some countries.
The price of the least expensive paid apps in the App Store, which are priced at $0.99 in the United States, moved from £0.69 to £0.79 in the UK, €0.89 to €0.99 in EU countries, and $0.99 to $1.19 in Canada, with similar price increases hitting the likes of Norway and Russia. On the other hand, app prices in Iceland are seeing a cut from where they were earlier in the week.
The company also raised the prices of its products sold in Brazil by an average of 10%. Brazilian Apple product prices are already the highest priced in the world. ZDNet reports that the 16 GB iPhone 5s jumped to R$ 2,500 ($938), a 13.6 percent increase from R$ 2,200 ($825). The iPhone 6 Plus saw a smaller 6.81 percent hike to R$ 4,700 ($1,763) from an original R$ 4,400 ($1,651).
Apple last week raised developer program prices in a number of countries, as the company attempts to keep up with fluctuating currency values and exchange rates.
