Sprint will reportedly unveil an aggressive new price promotion today, aimed to lure Verizon and AT&T customers to Sprint. The company claims they will cut the monthly bills of defectors by half.
Under the terms of the deal, which kicks off Friday, customers bring their current bill to a Sprint store and a store representative will set up a new plan that is half of what customers are paying AT&T or Verizon for the service portion of their bill (the cost of calls, texting and data). In addition to that service cost, though, customers have to buy an unsubsidized device either upfront or through installments or use one of Sprint’s new leasing plans.
Sprint will also cover up to $350 in early termination fees or remaining device installment payments, although that will require them to turn their existing devices over to Sprint.
As an example of the savings, if a customer is paying $320 for four lines at Verizon, Sprint says it will charge them $160 for a similar calling plan, plus the cost of new devices.
Under new CEO Marcello Claure, Sprint has been making aggressive moves, in an attempt to become the value leader among wireless companies. The company has announce various new plans and offers under Claure, and he has also announced plans to cut costs and shed jobs to allow Sprint to offer lower rates.
As you may have noticed, T-Mobile customers are not being offered the deal, and while Sprint notes that AT&T and Verizon control around 70% of the market, it likely has more to do with T-Mobile’s low rates of its own.
Of course, the new offer doesn’t apply to current Sprint customers, although the company has noted that it’s being more aggressive than ever in attempting to retain current customers. (Although they seem to be pushing me to T-Mobile. – Ed.)
The offer will be available for, (say it with me), “A limited time only.”
