Apple has given us a peek behind the scenes of the making of their new holiday ad “The Song”. The ad focuses on a young woman who who unearths an old record, apparently a gift from her grandmother to her grandfather from the 1950s:
Apple has now released a behind the scenes video, which shares details on how the spot was created. The musician who starred in the ad, Dana Williams, and vocalist Rhiannon Giddens, explain how a series of recordings were made with a Voice-O-Graph, a 1940’s era booth for recording a few minutes of audio directly onto a record. (Quite the novelty in an era when most people had never heard a recording of their own voice.)
TheVoice-O-Graph used in the spot was supplied by Third Man Records, which is Jack White’s indie label. Giddens, who supplied the singing voice of the grandmother, sang the “Love Is Here to Stay” audio in the booth, and the recording was then transferred into GarageBand for editing by Williams, who says that she uses the app for recording her own music.
For more information on the Voice-O-Graph booth, and even how you can record your own song or message in the booth, visit the Third Man Records website.
