Shoppers are embracing location-based shopping offers, and retailers who are using the technology, including Apple’s iBeacon, will have an edge over their competitors this holiday shopping season.
The latest stats from Swirl Networks, the company behind a number of beacon deployments at high-profile retailers, shows that shoppers in the US are embracing Bluetooth beacons and along with it Apple’s iBeacon framework for app developers sending location sensitive notifications to users. More specifically, data collected from the company’s beacon deployments in recent months shows that beacons are influencing the way we shop with more than half engaging with the feature and many redeeming beacon offers when making purchases.
The report indicates shoppers are welcoming iBeacon apps, as around 60% are opening and engaging with beacon-triggered content. Nearly 30% are redeeming “beacon-triggered offers at the point of purchase.”
Other stats from the report include:
- 7% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood to purchase during their store visit
- 6% said they would do more holiday shopping at stores that delivered mobile content and offers while they shop
- 61% said they would visit a store with beacon marketing campaigns more often
- 60% said they would buy more as a result of receiving beacon-triggered marketing messages
Retailers where Swirl has installed beacon notification systems include Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex & Ani, Kenneth Cole and Timberland stores.
