Apple executive Eddy Cue took Los Angeles news station KTLA out for a little holiday shopping using Apple Pay. Cue, who was in charge of the team that developed Apple’s new mobile payments solution, took KTLA tech reporter Rich DeMuro on a shopping trip that included Panera Bread, Bloomingdale’s and the Disney Store.
The video reiterates how seamless it is to make contactless payments with Apple Pay by simply tapping an iPhone 6 or iPhone 6 Plus on an NFC-equipped payment terminal. While some retailers still require a signature depending on the purchase amount, Apple hopes to remove that hurdle and make Apple Pay an even more convenient experience at the over 220,000 stores where it is accepted.
During the trip, Cue explained how Apple Pay is a much more secure payments platform, as each transaction uses a unique number that is attached to it, never exposing the customer’s actual credit card number or any other personal data. He also walked the KTLA reporter through making in-app purchases with Apple Pay on the iPad Air 2 and iPad mini 3.
Apple CEO Tim Cook said earlier this month that over one million users had activated credit cards with Apple Pay in the first 72 hours following its launch.
The list of merchants offering Apple Pay also continues to grow, with southeastern grocery chains Winn-Dixie and BI-LO, and office supplies superstore Staples offering the payment option to their customers as of late last week.
