Just ahead of Apple’s possible September 9th unveiling of the “iWatch” wearable device, the New York Times has published a piece on the current state of fashion in the wearables industry. In the piece, Apple design head Jony Ive is quoted as talking about the iWatch, basically saying, “Switzerland is in trouble.”
The Times, via 9to5Mac:
According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.
We’re guessing Jony used a much more colorful term, that may start with an “F”, but it certainly wasn’t firetruck.
Apple’s wearable is expected to have a strong sense of fashion, along with multiple fitness and health-related features. The device is expected to debut alongside the iPhone 6 at Apple’s upcoming September 9th event.
