Apple is promoting its popular Apple TV set-top box by offering a free $25 iTunes Gift Card with each Apple TV purchase. The gift card can be used to purchase anything Apple offers in its iTunes Store, App Store, or iBookstore. The promotion runs through September 30. The offer is available via Apple’s online store.
Earlier this year, Apple offered a similar $25 gift card promotion that sparked speculation about a possible imminent launch of an updated Apple TV. These rumors turned out to be false, and Apple is still selling the same third-generation model that saw its last substantial update in early 2012. Though this latest promotion offers a $25 gift card, the Apple TV still retails for its original $99 price tag.
Current scuttlebutt suggests Apple won’t update their little black box that could until sometime in 2015. Delays have been reportedly due to stalled negotiations with cable companies and content holders.