Report: Apple Teaming Up With Pro Athletes to Test iWatch

Report: Apple Teaming Up With Pro Athletes to Test iWatch

A report today says Apple is working with professional athletes from basketball, hockey, and baseball to test the iWatch’s fitness capabilities in rigorous training environments. The report cites a source with knowledge of the testing. Apple has reportedly invited several athletes to it’s Cupertino HQ to discuss the iWatch.

kobe-bryant-apple-campus-endorsement-deal1

9to5Mac:

Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings right winger Dustin Brown, and a few other star athletes, including a player from the Boston Red Sox, on the testing project. The athletes are said to have signed non-disclosure-agreements regarding the existence of the upcoming Apple wearable device.

Bryant was spotted on the Apple campus back in May, and reportedly met with chief designer Jony Ive, who is leading the iWatch development efforts. The device is said to measure all types of health information, including heart rate, sleep patterns, and more.

9to5Mac’s source says the iWatch will be “positioned as a fashion accessory.” KGI Securities analyst Ming-Chi Kuo has predicted that Apple will offer multiple models of the iWatch, at various price points and in a variety of materials, saying the iWatch could retail for thousands of dollars at the higher-end.

(Via MacRumors)