The San Jose Mercury News reports that Apple, Yahoo, Intel, and Google have each thrown $2 million in cash and services in the pot to help offset expenses associated with Super Bowl 50, which will take place in the San Francisco 49ers new Levi’s stadium in Santa Clara, CA in 2016.
The tech companies making the donations will each receive a Super Bowl 50 suite and official publicity considerations. The News reports that any burden on local taxpayers for the event is expected to be fully offset by the $40 million in private funding.
The “San Francisco Bay Area” title for the big game was selected to represent a larger area of the region, although most Super Bowl related activities will be held in San Francisco, and Levi’s Stadium in Santa Clara.
Apple has had quite a history in relation to past Super Bowls. Apple’s iconic “1984” television ad introducing the original Macintosh computer was among the first “blockbuster” television ads in Super Bowl history. The company ran its last dedicated Super Bowl commercial in 1999.