A new report suggests that advertisers wanting to reach iPhone users might want to invest in airline magazine advertising, while ads targeting the Android set should go up on the side of a bus.
But in an era where companies are spending big money on mobile advertising, understanding the demographics can make a big difference to the bottom line.
With that in mind, Battery Ventures decided to do its own research.
“You would think iPhone users are all pinot-drinking yoga enthusiasts,” said Battery Ventures’ Jonathan Sills. Well, to some extent, that’s true.
It seems more iPhone users do prefer wine over beer. They also are more likely to own stock, and to have flown on a plane during the last year.
Android users are likely to depend on public transportation to get around, consider themselves religious, and have likely eaten at McDonalds in the past month.
Realtors and gun manufacturers can split their advertising dollars equally among the two groups as both Android and iPhone users are just as likely to own a home or a gun.
Sills did note that many of the differences between the two groups disappear when the user base is adjusted for income.
Demographics like this mean the most to advertisers as they try to decide where to spend their mobile ad budgets.
Now, if you’ll excuse me, I’m going to sit in my apartment, have a beer, and clean my gun while I watch a how-to video on my iPhone. Wait… What?
