The upcoming SXSW Festival, host to Apple’s latest iTunes Festival, will reportedly be using iBeacons, working in tandem with the SXSW GO iPhone app, to enhance attendees’ experiences by speeding up badge pickup, and allowing them to be more involved in interactive sessions.
Eventbase, the company that has been building the official SXSW festival app for a few years now reached out to let us know it will be deploying some iBeacons around the event this year to improve the experience.
Eventbase says it will be using the technology to “help attendees in Austin pick up their badge faster and get more involved in the sessions they attend.” A ‘Session Live’ feature in the app will allow users to interact in real-time during sessions.
iPhone users can download the official SXSW GO app for FREE from the App Store. [DIRECT LINK]
