A new channel debuts today on the Apple TV. The new “ACC Sports” channel, a joint effort of the Atlantic Coast Conference and college sports site Campus Insiders, offers video highlights, features, and other clips focused on the conference’s 15 member schools.
MacRumors reports that a separate Campus Insiders tab within the app includes a smaller amount of content from other college athletic conferences around the country.
The channel does not currently offer any live video content. However, Campus Insiders does have agreements with a number of college conferences to offer live streaming of certain sporting events, so the new channel could begin offering live streams at a later date.
Apple released a new version of the Apple TV software last week that makes it easier for users to hide unwanted channels from the device’s menu. So… If you’re not a sports fan, feel free to hide the icon.