A report this morning says Apple is offering a $25 iTunes Gift Card to anyone who purchases an Apple TV from their retail stores. The promotion is scheduled to end March 5th.
As of right now this promotion seems to only be available at brick and mortar locations, but we will update this post if it pops up at the Apple online store.
The deal adds some credence to the recent rumor that Apple will be releasing an updated Apple TV in the near future. Bloomberg has reported that Apple is currently testing a new box that would include a revamped operating system, and possibly app and game support for a possible first half of 2014 release.