Grammy-winning country recording artist LeAnn Rimes just released the video for her new single “Gasoline and Matches.” The video, which also features Rob Thomas and Jeff Beck, was shot entirely on an iPhone.
“Using the iPhone camera for the stop motion video made it easy, affordable and portable for us—because of time factors,” said Darrell Brown, the Co-Producer of the record and video. “I had to get Ian to Dublin to film LeAnn while she was there. I had to get Ian to New York State to film Rob. It was so easy to lug around three iPhones instead of other heavy gear. iPhone to film, iPhone for playback of song and iPhone to document the fun.”
Director and Co-Producer of the video, Ian Padgham, said he filled up a sketchbook of ideas for the video before he began shooting. He then took the more than 8,000 pictures needed to produce the stop-motion animation in the video.
“It was such a cool experience, hanging out with them and shooting their video on my iPhone,” said Padgham. I wanted to do a scene with Rob blowing out a light for part of the song so I attached my iPhone to a stand in his back yard and filmed him do a bunch of scenes. Such a unique chance to do something different with truly wonderful artists.
Rimes, for her part, says she is quite happy with the finished product. “To create a video with my friends Rob, Jeff and Darrell was going to be fun,” said Rimes. “When we added Ian (the director) to the mix my expectations were blown away. I am so happy we made and shot the video this way!”
“Spitfire,” LeAnn’s new album, which includes the “Gasoline and Matches” single, is available on iTunes. [DIRECT LINK]
