Apple saw a nice bump in activations for their iOS devices on Christmas Day, seeing a 2.3X increase. However, Amazon’s lower priced Kindle saw the biggest jump for the day, a 24-fold leap in new device activations for that single day!
The figures were published on Friday by mobile analytics firm Flurry, which showed that Amazon once again saw the biggest gains by far on Christmas Day. The figures suggest that Amazon’s Kindle products are exceptionally popular Christmas gifts, allowing the number of activations to surge from their normal levels on a single holiday.
Activations for tablets and other mobile devices are not growing as much as they have in the past, as Amazon’s activations increased by a factor of 24, compared to Christmas Day 2011, which saw activations for the device grow at a factor of 40.
Apple edged rival Samsung for Christmas Day activations with a 2.3 times increase, compared to the Korean firm’s rate of 1.9 times. Both trailed Acer, who saw a fivefold increase after the presents were all opened.
Flurry notes that overall activation bumps may be down for everyone due to the ubiquity of mobile devices.
“With more people having smartphones and tablets, there are fewer new users to give them to, and giving to existing users is more challenging since existing users are already tied into carrier contract renewal cycles, app ecosystems, etc.” Flurry’s Mary Ellen Gordon wrote.
Flurry also noted that Wi-Fi only tablets continue to be the most gifted when it comes to tablet gifts during the holiday season, most likely as they are the least expensive option, and also work right out of the box without the need for a carrier contract.
