Apple debuted its first television ad for the iPhone 5s during Sunday afternoon’s NFL games. The new ad showcases the gold iPhone 5s, and depicts golden liquid metal morphing into the gold iPhone 5s.
Earlier this week, Apple launched the first magazine ads for the iPhone 5s, also featuring the gold model. The new ad is very similar to the Plastic Perfected spot for the iPhone 5c that debuted in September.
The ad features the song “Ooh La La” by Goldfrapp.
While Apple has been heavily advertising their iPhone 5c via television ads, this is the first such ad for the 5s. Tight supplies have kept availability of the iPhone 5s severely limited.
