Apple has passed Google, and former 13 time number one Coca-Cola as the most valuable brand in the world. This, according to Interbrand’s annual “Best Global Brands” report for 2013.
The Cupertino, Calif., company was in second place last year after more than doubling its brand valuation from 2011. In 2013, Apple gained another 28 percent and was once again named cited as a “Top Riser.”
Interbrand cites Apple’s strong presence in retail, it’s explosive iOS device sales, and future possibilities, such as wearable computing devices, and upcoming Mac products as attributes for the company’s success.
Apple’s smartphone operating system competitor Google took second, as it jumped 34% from last year, reaching a brand valuation of $93.3 billion.
Coca-Cola dropped two spots from its lofty first-place perch it has held 13 times, in spite of its 2% growth over last year. The flavored sugar-water supplier now sits just in front of IBM with a valuation of $79.2 billion.
Interbrand uses a variety of metrics to decide its Best Global Brands index. It requires each company to generate 30% of its revenue from outside its home region, have coverage in emerging markets, a presence on at least three major continents, publicly available financials, and a positive economic outlook.
