Microsoft continues to take desperate potshots at Apple’s popular iPad, releasing a new commercial comparing the Surface RT to the fourth-generation iPad. The ad highlights pricing and size differences between the two devices.
The ad kicks off by comparing the thickness and weight of both devices. Same thickness, and the iPad comes in a little bit lighter weight-wise. Then we go to screen size, the RT has a larger screen, but of course, they fail to mention that the iPad has a higher resolution screen.
Now it’s time to point out the iPad’s lack of a kickstand and an attachable keyboard. In a small, dim font I’d like to get my hands on for use in future legal contracts, they do mention that the Surface RT keyboard costs extra, neglecting to mention the extra $100 that will run you.
Look! The RT runs Microsoft Office! There is no Office for the iPad. Funny that Microsoft makes it for the iPhone, but not the iPad, would they go that far for a selling point for the Surface? Surely not!
Don’t forget to mention the multitasking angle… And the no USB on the iPad thing, that’s always a showstopper.
Then finish up with the lower price for the Surface RT, there… That’ll put the last nail in the iPad’s coffin! Or not.
Despite Microsoft’s desperate ad campaign, the company revealed last week that the Surface has earned a mere $853 million in revenue, which is less than the $900 million write down the company had taken for just the Surface RT earlier this month.
The tablets miserable sales figures have forced Microsoft to drop the price of the Surface RT by $150.00 in July, dropping its entry level pricing to $349.99 The company has also dropped the price of the Surface Pro tablet as well, cutting $100 off the price of the device through the end of August.