Analytics firm ForSee has released the results of their most recent customer satisfaction survey of streaming video services, and it shows Apple’s iTunes is still holding on to first place. Barely.
ForSee, via MacRumors:
iTunes is the de facto experience when consumers are using Apple’s iOS platform. The iTunes app comes pre-installed on iPhones and iPads. It is a significant market advantage that users do not have to elect to download the app. Also, it provides guidance to other content and media apps since the iTunes app’s user experience has become the standard for how other apps look, feel, and behave. Millions of consumers then actively choose to engage with iTunes to download content.
The iTunes Store took first place with a score of 80, just one point ahead of HBO GO and Netflix, who tied for second with a score of 79. Amazon Instant Video, Crackle, and Hulu Plus followed, with scores of 78, 75, and 75 respectively.
